A Celebration of Real Motherhood and a Nod to Everything That Comes Along with It, NO FILTERS with the #REALMOMSGETITDONE Campaign

Moms are constantly under pressure, expecting themselves to be perfect, where taking care of kids and the family is all perfectly neat and tidy. But real motherhood is messy, and moms should be free of this crazy standard – because just getting the mom job done is hard enough.

Embracing the messiness and imperfections of motherhood, Tang champions all moms who’ve had it tough yet still get the job done

As a brand that champions Filipino moms, Tang pays tribute to all mothers and empowers them to be real, and to embrace the beauty of being a mom. Being pressured to do everything perfectly will not get them anywhere. It is important that moms stay true to themselves and are proud of their unique way of parenting, because they know what is best for their children. Most importantly, it’s about having fun and enriching their relationship as a family. “I think everyone feels pressured to be perfect, there’s nothing wrong with that. And you have to remember — not just moms, but people wanna post what looks good online, what looks perfect online. But, there’s no such thing as perfect and you have to remember not to compare yourself to what you see online and to other moms,” Tang Ambassador Saab Magalona – Bacarro shares her advice to moms who feel the pressure of being perfect.

Expectation – Saab Magalona
“Creatives like myself are often seen as mere hobbyists but the beautiful chaos of being a mom helps me write better music and makes me appreciate every moment with my family.” – Saab Magalona (Reality)

Princess Landicho, Brand Manager, of Tang Philippines, believes that “motherhood has evolved and it’s not picture-perfect. We must embrace the fact that there will be cracks along the way and that’s totally okay.  Tang encourages moms to break free from the pressure of perfection – just be real and get things done!”

Expectation – Divine Lee-Go
”As a working mom, you’ll eventually learn how to maximize your 24-hours by tenfold. Despite the challenges, what really get things done are the strength of a mom’s heart and her love for family“ – Divine Lee-Go (Reality)

Tang created a #RealMomsGetItDone photo series that highlights the contrast between the expectations and realities of motherhood. It celebrates real and unfiltered motherhood and aims to empower moms to be themselves. The gallery was mounted at Glorietta 2 Activity Center last March 27, featuring real moms that include Divine Lee-Go, Bettinna Carlos, Tart Carlos, Saab Magalona-Bacarro, Delamar Arias, Rosebud Benitez, Janice Villanueva, Nina Rayos, Colleen Mateo, Kris Lumagui, Anne Clutz, Isha Borromeo, Via Austria, Bianca Santiago-Reinoso, and Nicole Hernandez-de Los Angeles. Photos were shot by Sara Black.

Expectation – Chef Rosebud Benitez
“Being a mom is far from how we see it being portrayed on media. In reality, we have to deal with a lot of mess, especially in the kitchen where I usually bond with my kid.” – Chef Rosebud Benitez (Reality)

Join the movement and tell us how #RealMomsGetItDone by sharing your real mom stories and photos online by liking and commenting on https://www.facebook.com/TangPhilippines/

20 thoughts on “A Celebration of Real Motherhood and a Nod to Everything That Comes Along with It, NO FILTERS with the #REALMOMSGETITDONE Campaign”

  1. It is a great innovative campaign. We all aim for perfection which is desirable but not at the cost of happiness. Motherhood is special & enjoying it must be the focus at all costs.

  2. My wife is an amazing mom! She has that knack for maintaining balance and order in our home, although she’d tell you otherwise.

  3. I love the idea of the #RealMomsGetItDone hashtag! The photos you’ve shared of the conquering of daily activities are beautiful… a great contribution to this initiative!

  4. My mom is my best friend and role model. She has always been my biggest supporter and is also a fantastic grand mother.

  5. I love this campaign. Motherhood is full of challenges, struggles, and tears along with the joys that come with it. Let’s all keep it real!

  6. Motherhood is the noblest job in the world. You work day in and day out with no salary, but receive the best compensation in the world – your kids’ smiles, hugs and kisses. I would never exchange that for anything in this world. Real moms rock!

  7. Oh yes, I agree it is our own uniqueness that made us who we are moms. Let’s keep it real and simple and not forget to cherish every moment with our family.

  8. I am a fan of campaigns like this. I will scroll through Instagram and roll my eyes at mommy bloggers who make motherhood look so easy and perfect! It’s not perfect, it’s not easy and my house isn’t always clean. Wish we could be more real about that on social media!

  9. Mom life is hard. It is messy, unscheduled and hectic. But it’s incredibly worth it. Great blog post! Kids just want your love and affection, they don’t care if the house is a mess or you haven’t showered. Awesome life!
    Www. Amychengphotography.com

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