Juice Plus+ is one of the leading brands in providing whole-food nutrition since 1993. It thrives to stand on the following principles: longevity, authenticity, quality, community, simplicity and being approachable. The company also emphasizes on plant-based and whole-food nutrition that is still not essentially part of anyone’s diet.
I had the privilege to interview Ben Tacker, Vice President, Global Branding & Communications of Juice Plus+. Please see transcript below:
TF: Juice Plus+ is a premier provider of vitamins and minerals. Apart from Ana Ivanovic, do you have any other ambassadors for the brand?
BT: Ana has been using our products since she was 15, but she isn’t currently a paid ambassador of our brand. In the U.S. we are honored to have Shannon Miller, the most decorated gymnast in U.S. Olympic history, as our partner. We recently partnered with Zane Grothe, a very talented middle-distance swimmer. He is hoping to follow in Shannon’s footsteps and win an Olympic medal in Tokyo next year.
In Europe we launched our Let’s Go Beyond initiative, which encourages and celebrates those who go beyond their limits in pursuit of a physical goal. To that end we have partnered with triathlete Josef Arjam, extreme runner Michele Evangelisti and extreme mountain climber Maria Granberg. We have also championed the achievements of ‘everyday’ athletes. For instance, one of our customers used to be inactive and unmotivated, but now she is a keen recreational runner.
TF: Do you have any upcoming products lined up for 2019?
BT: We are proud to launch Lift, the world’s first all-natural, plant-based energy drink. It will be available in Europe during the first quarter of 2019. Meanwhile our latest product, Juice Plus+ Omega blend, enjoyed record sales during 2018.
TF: What is the current best seller? From your perspective, what is your most favorite product from Juice Plus+?
BT: The past year saw a milestone as our trio of capsule blends – fruit, vegetable and berry – surpassed the duo (fruit and vegetable) as being our most popular order in the U.S., which is our largest market. I believe it shows our customers’ faith in our brand, which of course is backed up by dozens of scientific studies, published in peer-reviewed journals. The capsules are our oldest product – we celebrated 25 years last year – but we are constantly improving our formulas and they remain my favorite product.
TF: If you are given a chance to design or develop a drug or vitamin for any disease, what would it be and why?
BT: Juice Plus+ products are not designed to treat or cure any specific disease, rather they are intended to support a healthy diet and lifestyle, so we would not be interested in developing products to combat diseases – that’s not who we are.
TF: Lastly, Juice Plus+ is already available in major countries around the world. Do you have any plans to market it in Asia Pacific?
BT: We are available in Australia and New Zealand, and have seen tremendous growth in this region. In fact, sales have trebled there in just a few years.
We are in the midst of relaunching our operations in Singapore and Malaysia, and expect to be able to offer close to our full product line-up within the next 12 months. Thereafter we intend to open more Asian markets. Stay tuned!
To know more about the brand, check out their official website: https://www.juiceplus.com/us/en