In today’s competitive restaurant business, the need to outshine others becomes relevant. While great food and service are the bases, branding is an important key towards the capture of customer attention and leaving a mark in the minds of customers. One very effective method for giving an added edge to your restaurant’s brand is with merchandise. With branded merch that shows off your personality and values, you are engaging your customers, extending your brand well past your restaurant walls. In this article, we will go in-depth into why investing in branded products will take your restaurant to the next level.