With digital age on the rise, all fashion choices are unlimited within the touch of your fingertips. Several brands have been competing with each other through personalization.
Personalized merchandising is all about offering the best tailored fit products to the right people at the appropriate time. Personalization has its key benefits. It can also boost sales and decrease returns on unwanted merchandises. Consumers want more merchandise personalization as it increases the brand loyalty of the customers. For an instance, personalized merchandising can be based on a customer’s previous in-store purchases.
Recently, I discovered Sentient. It is an AI-personalization company that offers a platform which is compatible and designed for mobile phones. You can do personalized shopping in a snap! As they say, every customer is unique so the personalization solution of this platform will help you decide on what to purchase based on your unique behavior. Unlike other platforms, they use historical data or cohort analysis which is not personalized. This also helps increase the shopping experience as it is built for speed. It is much more enjoyable and fast which helps customers to have their goals met on time.
A classic example of this would be Sunglass Hut, an eyewear company. They had faced the issue of limitations of search language. The online eyewear store uses Aware’s visual search technology to enable the “My Frame Finder” tool. This interactive feature requires the customer to choose some of their favorite styles from a small selection of graphics, then it will intelligently curate further recommendations that are personalized to the visual tastes of each customer. That is what we call a personalized trend in fashion. You can read more about the case study conducted by the company.
Customer focused businesses with the aid of this platform produces a competitive edge by making their customers like VIP. The automation makes it easier for these brands to sustain their business and gain much more profits in a larger scale.