Roll It Up with Elait

Rolled ice cream made waves few years ago and it went off silently. Recently, I discovered a new artisanal rolled ice cream joint at Century City Mall that will surely tickle your taste buds while helping socially disadvantaged employees – Elait.

As the company describes it, “experience happiness in a cup” after trying their ice cream. It offers artisanal rolled ice cream made in front of you. You have the option to select from a unique selections of luscious flavors that will surely take your heart away. If you’re a less risky person, you can try their standard preset flavors that will also blow your mind away.

I had a short interview session with Mr. Francis Reyes, COO of the Caravan Group. He walked me through the operations, how the brand started, along with the initiatives they have taken the last few months. Elait opened last April 2017. It started as a “craving” when Francis saw rolled ice creams on his Facebook timeline one day. He eventually thought of putting his own ice cream business since he has a lot of working experience in the food & service industry overseas. The brand aims to provide fresh and tasty artisanal rolled ice cream for all walks of life.

What I really admire on this company is their commitment to hire persons with disability. In their case, they hire deaf people. It is their goal to provide fair and equal opportunities to socially disadvantaged individuals. It is without a doubt a very admirable action from the company.

Elait store front at Century City Mall

Elait uses natural flavors (fruits) locally sourced in the Philippines. They have a central commissary to ensure that all ingredients are fresh and lives up to their standard. Every ingredients are carefully selected to ensure happiness in every cup. They are open with collaborating with local brands and companies. They believe in sustainability. Why get imported ingredients if you can locally source it for less price and better quality?

Here are some of the flavors I tried during my visit:

Avocado Crunch Rolled Ice Cream

Avocado Crunch was my ultimate favorite. It was topped with corn flakes that gives the crunchy texture. One thing I like about their avocado ice cream is that it does not have any bitter after taste even when combined with custard.

Strawberry Triffle Rolled Ice Cream

Strawberry Triffle is a fun flavor. It was topped with broas / lady fingers as well as strawberry chunks and syrup. It’s “berry” delicious!

Salted Egg Surprise Rolled Ice Cream

Salted Egg Surprise is a revelation to me! I was very risky enough to try the flavor and it worked! The salted caramel syrup balances the salted egg creaminess of the ice cream. The caramel popcorn gives a different texture as well overall. This flavor is for the adventurous foodie like me!

Bacon Brickle Rolled Ice Cream

Anything with bacon makes  me happy! I absolutely love the Bacon Brickle flavor. The deep fried bacon bits gave a savory touch to a light custard base. An absolutely ACE for me!

I would love to try my own combinations. It’s another gastronomic adventure for me for sure!

Selected toppings
Choose Your Happiness!

The Tennis Foodie‘s verdict:

ACES: Avocado Crunch, Bacon Brickle
HITS: Strawberry Triffle, Salted Egg Surprise

Elait is located at 2nd Floor Century City Mall, Makati City, Philippines.

Alternatively, you can reach them through their social media pages:
Facebook: ElaitPH
Instagram: elaitph


31 thoughts on “Roll It Up with Elait”

  1. Yum.. Would love to try, but don’t think we have any in Australia. Thanks tho. Enjoyed the read.

  2. I have never had rolled ice cream before, but I hope to soon! The strawberry trifle is something I would love in particular!

  3. Bacon flavored ice cream? I am not so sure about that one, but this treat looks interesting and yummy. Thanks for sharing!

  4. Looks yum, but I’m very happy to hear of their disability hiring scheme. My mum started to lose her hearing as a kid so we became part of the deaf community and it’s hard for many hard of hearing to get part time work. I wish there was something like this in my city.

  5. Rolled ice cream???? That sounds amazing! How have I completely missed this food trend? I will be trying this 🙂

  6. Rolled up ice cream has been a recent discovery in my country too so I am really hoping to try it. We do not have Elait here though. Strawberry Trifle sounds yummy.

  7. OMG, I have seen this before and it looks so good. I don’t know of anywhere around here where I can get this but I think it would be huge.

  8. I’ve never heard of rolled ice cream before. It looks both beautiful and delicious! I really like the management’s commitment to hiring deaf employees, too.

  9. Rolled ice cream is starting to take off here in the UK! I hope some of these flavours make it over here! Avocado crunch roll looks so yummy!

  10. I had ice cream like this once and it was so cool! Pun intended haha. Thanks for sharing your delicious experiences 🙂

  11. We had these and it’s so good! I had a strawberry one with chocolate. It was a hit. 🙂 We’ll return for sure.

  12. Interesting. I’ve never had rolled ice cream but this looks really good. I’ll have to give it a try.

  13. I love ice cream but have never heard about rolled ice cream until now. I hope I don’t have to go all the way to the Philippines to enjoy this type of deliciousness. However if I must do that to try out this dessert I’ll make a plan to do so.

  14. You know I still havent tried rolled up ice cream. I love gelato so much that I actually havent tried the rolled up ice creams. This looks delicious. I wonder if there are spots in London I can try rolled up ice cream.

  15. That looks so delicious! I would really like to see one of these places near me!

  16. If I’m ever in the Philippines I’ll make sure to have ice cream at this place. Looks fantastic.

  17. It looks very tasty. I’ve seen videos of it being made and presented to sweet lovers but, I’ve never seen it in NY.

  18. A place down the road from me makes these and I never even heard of it until about a month ago. It was amazing and fun to watch.

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