Rolled ice cream made waves few years ago and it went off silently. Recently, I discovered a new artisanal rolled ice cream joint at Century City Mall that will surely tickle your taste buds while helping socially disadvantaged employees – Elait.
As the company describes it, “experience happiness in a cup” after trying their ice cream. It offers artisanal rolled ice cream made in front of you. You have the option to select from a unique selections of luscious flavors that will surely take your heart away. If you’re a less risky person, you can try their standard preset flavors that will also blow your mind away.
I had a short interview session with Mr. Francis Reyes, COO of the Caravan Group. He walked me through the operations, how the brand started, along with the initiatives they have taken the last few months. Elait opened last April 2017. It started as a “craving” when Francis saw rolled ice creams on his Facebook timeline one day. He eventually thought of putting his own ice cream business since he has a lot of working experience in the food & service industry overseas. The brand aims to provide fresh and tasty artisanal rolled ice cream for all walks of life.
What I really admire on this company is their commitment to hire persons with disability. In their case, they hire deaf people. It is their goal to provide fair and equal opportunities to socially disadvantaged individuals. It is without a doubt a very admirable action from the company.
Elait uses natural flavors (fruits) locally sourced in the Philippines. They have a central commissary to ensure that all ingredients are fresh and lives up to their standard. Every ingredients are carefully selected to ensure happiness in every cup. They are open with collaborating with local brands and companies. They believe in sustainability. Why get imported ingredients if you can locally source it for less price and better quality?
Here are some of the flavors I tried during my visit:
Avocado Crunch was my ultimate favorite. It was topped with corn flakes that gives the crunchy texture. One thing I like about their avocado ice cream is that it does not have any bitter after taste even when combined with custard.
Strawberry Triffle is a fun flavor. It was topped with broas / lady fingers as well as strawberry chunks and syrup. It’s “berry” delicious!
Salted Egg Surprise is a revelation to me! I was very risky enough to try the flavor and it worked! The salted caramel syrup balances the salted egg creaminess of the ice cream. The caramel popcorn gives a different texture as well overall. This flavor is for the adventurous foodie like me!
Anything with bacon makes me happy! I absolutely love the Bacon Brickle flavor. The deep fried bacon bits gave a savory touch to a light custard base. An absolutely ACE for me!
I would love to try my own combinations. It’s another gastronomic adventure for me for sure!
The Tennis Foodie‘s verdict:
ACES: Avocado Crunch, Bacon Brickle
HITS: Strawberry Triffle, Salted Egg Surprise
Elait is located at 2nd Floor Century City Mall, Makati City, Philippines.