Aice, a Singaporean affordable ice cream brand, has recently launched its newest flavor Milk & Eggs in an exclusive Zoom event with selected top food, lifestyle bloggers and influencers.
The special flavor with milk, eggs and honey was especially developed at the height of the COVID-19 pandemic to boost the body’s immune system. Apart from its nutritious benefits, it’s accessible too around the country. Ice cream lovers can get the new variant in a special pack of 5 with free face mask for only Php 100.00 or Php 20.00 per piece from AICE accredited resellers and sari-sari stores.
Ms. Joan Sumpio, a credible Registered Nutritionist and Dietician (RND), discussed how milk is an important source of calcium. “Calcium contributes to energy metabolism, builds and support bone development, and is necessary in regular muscle function. Eggs, on the other hand, are abundant sources of Cobalamin as well as Vitamins A and D, which are essential vitamins to boost the body’s immunity against diseases”, according to Ms. Joan Sumpio.
One of the highlights of the event was when all the guests were asked to open their Milk & Eggs ice cream and take a bite on camera simultaneously. The strawberry taste and bits inside have caught some food bloggers by surprise.
According to Ms. Lucille Chan, AICE PH Marketing Manager, more than the exclusive launch, they have actively distributed thousands of free Milk & Eggs packs to different barangays including frontliners who the company considers as modern-day heroes of the pandemic.
A surprise of the event came when AICE PH unveiled its first batch of celebrity influencers, namely: Kapamilya stars Sharlene San Pedro and Andrea “Blythe” Brillantes, and volleyball icon Mika Reyes. The influencers expressed their thanks and appreciation for being invited and chosen to become part of AICE’s family of pioneer influencers.
The event concluded with model and event host, Ms. Anne Quiogue, greeting everyone “Have an AICE day!”
AICE ice cream was founded in Singapore with Indonesia as its first market. In 2018, AICE has formally entered the Philippine market and has given thousands in job opportunities. It has also helped more than 100, 000 low-income families to augment their income by being distributors and resellers.