Make Christmas Special with the Cadbury GenerosiTREE!

Everyone loves the holiday season. Music, laughter, and gifts abound! It is also a wonderful time to catch up with family and loved ones. But Christmas can be made even more festive and meaningful by spreading the joy. In this season of giving, nothing makes more sense than sharing what you have with others. With Cadbury Dairy Milk’s GenerosiTREE, you can celebrate the spirit of generosity by making something good happen!

Alex Diaz

In the Cadbury GenerosiTREE booths, donors can spread the joy while making something good happen by exchanging special items they love for a Cadbury gift pack. All the collected toys or books will be given to the children who are part of Mondelēz International’s Joy Schools Program, which aims to help empower children to take positive steps towards their well-being. Launched in 2011, the Joy Schools is implemented in five Southeast Asia countries where the Company is present including the Philippines, Thailand, Indonesia, Malaysia and Vietnam. Across these five countries the Company has invested close to US$ 1 million in community partnerships to promote healthy lifestyles under the Joy School program.

Alex Diaz, Shaira Dumo (Graduate Trainee – Chocolates Category), Rafael Centina (Principal, Rogelio Gatchalian Elementary School), Arlene Amante (Brand Manager), Lois Locson (Graduate)

In the Philippines, approximately 4,500 students from 16 schools in Paranaque, Pasay, Manila, Pateros, Muntinlupa, Tacloban, Quezon City, and Marikina have benefited from the Joy School Program’s many initiatives since its inception.  The program has initiatives for nutrition education, promoting active play, and providing access to fresh food through a 9-month feeding program.

Ylona Garcia

Cadbury Dairy Milk’s GenerosiTREE, gives millennials an opportunity to give back and brighten someone else’s Christmas in a very meaningful way. Aside from volunteering or simply donating cash, millennials can give back by sharing through the GenerosiTREE. All they have to do is bring their beloved toys or books, in good condition of course, to designated drop off points in the following offices, The Columbia Tower, V Corporate Center, CityState Center, President Tower, Pryce Center, Pacific Star, and One San Miguel from December 17 -21. These well-loved items such as teddy bears, toy cars, train sets, dolls—objects that have special places in the hearts of the gifters— are given another shot at making the children of the Joy Schools very happy!

Kimpoy Feliciano

To kick off Christmas celebrations, the Cadbury Dairy Milk GenerosiTREE had its media launch last December 14, 2PM at the SM Mall of Asia Music Hall. Celebrity guests joined in on the fun include Ylona Garcia, Kyle Echarri, Bloggers Kimpoy Feliciano, Matt Nicolai, Jesi Corcouera, Bani Logrono, Edric Go, and Benedict Cua!

Kyle Echarri

The general public is invited to this joyous event and is urged to trade in items they love for Cadbury Dairy Milk gift packs. Each gifter will receive one Cadbury gift pack for their donations and have the opportunity to make Christmas memorable for the children of the Joy Schools. Join in in the festivities and make something good happen with the Cadbury Dairy Milk GenerosiTREE!

Edric Go

To know more, like Cadbury Dairy Milk on Facebook ( and follow @CadburyPhl on Twitter and Instagram.

Bani Lagrono

11 thoughts on “Make Christmas Special with the Cadbury GenerosiTREE!”

  1. I love this so much! I think it’s so wonderful to see companies using their power and resources to give back. More companies should do this!

  2. This just makes me love Cadbury all that much more. I love to see companies giving back and will make even more of an effort to purchase more Cadbury for all of this year’s holidays.

  3. Catchy name for a great cause! Our family enjoys the Cadbury chocolates that are out during various holidays. I am extremely happy to know that I love a brand that gives back!

  4. What a great program to encourage others to help and spread joy into the world. Love thier chocolate and the message.

  5. I wish i have seen this sooner. This is such a beautiful concept especially for this time of the year.

  6. I’d like a chocolate bar that big please. 🙂 This is a wonderful initiative and I’m happy to hear the brand is promoting it!

  7. I LOVE Cadbury chocolates and I love the fact that they are a company that gives back. I tend to support companies that promote and support charitable causes.

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