Pasig City, Philippines – August 20, 2025 – Ajinomoto Philippines Corporation (APC) is continuing its mission to make healthy eating fun, practical, and delicious for Filipino families. The company is expanding its “I Love Veggie-Licious” Caravan to new communities across Metro Manila and Luzon, bringing the joy of vegetable cooking to more homes.
This initiative is a step toward the Ajinomoto Group’s 2030 outcomes: to help extend the healthy life expectancy of one billion people and reduce the company’s environmental impact by 50%. The caravan demonstrates that nutritious meals don’t have to be expensive or complicated; they can be accessible, easy to prepare, and delicious, especially with a little help from Ajinomoto products.
Since kicking off earlier this year in Quezon City, the caravan has already engaged about 750 residents. In addition, the “I Love Veggie-Licious” School Caravan is in full swing, using fun games and activities to teach grade school students about the importance of vegetables. Last year, the school caravan reached 5,900 students and 650 parents, making a significant impact on promoting healthy eating habits.
The caravan recently resumed in Sta. Lucia, Pasig City, welcoming over 300 Pasigueños for a morning of cooking demonstrations, nutrition education, and family-friendly activities. Over the next two months, the caravan will visit communities in Laguna, Bulacan, Quezon, and Pangasinan.
A Movement with a Heart
Aligned with APC’s “Eat Well, Live Well” philosophy, the caravan is part of the company’s commitment to championing nutrition and wellness in Filipino households. Interactive cooking demonstrations showcased practical, veggie-based recipes enhanced with AJI-NO-MOTO® Umami Seasoning, proving that healthy meals can fit the Filipino palate.
APC’s experts also shared nutrition tips, including science-backed and “mom-approved” strategies to make vegetables more appealing to children. These tips include exposing kids to healthy food options early, getting creative with presentation to make dishes look fun, and adding flavors children already love, like cheese or ketchup. A registered nutritionist-dietitian also provided specific vegetable serving size recommendations: ½ cup per meal for kids aged 3-5, ¾ cup for those aged 6-9, and 1 cup for adults.
The program also featured APC’s full line of products, showing attendees the many possibilities for transforming ordinary recipes into “Veggie-Licious” meals that the whole family can enjoy.
The Future is Healthy
With each caravan stop, Ajinomoto strengthens its role as a partner in helping Filipino families live healthier lives. “Our aim is to inspire more families to welcome vegetables into their daily meals,” shares APC President Koichi Ozaki. “Through the ‘I Love Veggie-Licious’ Caravan, APC’s commitment to enhancing taste, nutrition, and sustainability deliciously comes together in every plate served at home.”
To follow the caravan’s journey and join the movement, use the hashtags #ILoveVeggieLicious and #AjiCaravan. You can also find more vegetable recipes at the Cookmunity by Ajinomoto website.
I love how Ajinomoto Philippines empower the community. Thank you for this initiative.
I personally love vegetables. I cook a lot with it. APC really steps up and makes the community healthier and better.
PS: We use your products at our home!
Ajinomoto has been one of my trusted brands. I love APC’s “Eat Well, Live Well” philosophy because its gearing towards a healthier lifestyle for everyone. Kudos to the whole team!
This is fantastic! It’s so important for kids to get their veggies in, healthy eating builds the foundation for a stronger lifestyle and great nourishment for their growing bodies. Kudos to Ajinomoto for bringing this to their communities!
This caravan looks like so much fun! What a great idea. I actually learned to love veggies for the first time in the Philippines myself, when I lived there as a teen in Pampanga! My titas made the best veggies and won me over. I hope this campaign continues strong through the Philippines!
This is such a great and positive movement! More countries and cities need to adopt this mentality. I wish them continued success.
Great initiative from Ajinomoto! For me, it’s not easy to make my kids eat veggies, but it’s worth it. Kids who grow up with healthy habits will be healthy adults.
Eat well, live well. Such a true statement for the the initiative. Love the mom-approved science backed tips to help our kiddos start loving veggies. I’d be happy to hear some of them.
Oh I love tasty vegs. You can make some great dishes and many are high in protein (many do not realize this). Love the name… VeggieLicious. CUTE
I really love this project from Ajinomoto. Getting more families to enjoy vegetables is such a great idea. The demos and tips look so helpful, especially for kids!
This kind of initiative can help people discover healthier eating habits. It seems like a meaningful way to make a real difference for families.
This is such a great cause, thank you for sharing it with us. I truly believe that every country should have and eat well live well belief.